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Funding 2020 CROWDFUNDING EXPLAINED
What is Peer-to-Peer Fundraising?
We live in a peer-to-peer world.
We spread ideas with our friends through Facebook.
We browse for the best restaurants on Yelp.
We find new music to follow on Spotify.
Over the last decade, peer-to-peer has started to permeate every aspect of our lives.
Fundraising is no exception.
Peer-to-peer (P2P) fundraising is one of the fastest-growing and most exciting nonprofit fundraising channels. Whether it is serving as the foundation for massive event programs, the mechanism underneath innovative cause marketing efforts, the viral engine for digital campaigns, or the basis of good old-fashioned networking, P2P is transforming the fundraising landscape.
At Funding2020 we believe that abundance is out there, waiting to be unlocked – and more than ever, nonprofits are using P2P techniques to unlock it. You can use it to grow your program and achieve your goals, yes – but you can do so much more on top of that. A cure can be found. Hunger can be erased. The earth can flourish again. Your mission can be fulfilled.
The first step in unlocking the potential of peer-to-peer fundraising is to understand the countless amount of ways P2P takes shape. The Family Tree of Peer-to-Peer Fundraising below highlights some of the most common – and best examples – of the peer-to-peer methodology at work.
Whether you’re a nonprofit novice or a seasoned professional, you’re probably familiar with the idea of peer-to-peer fundraising – but most of the people we work with aren’t quite sure how to explain it. Think about the difference between how your organization fund raises and how your constituents fund raise. Traditional fundraising involves reaching out to people connected to us, whereas peer-to-peer fundraising involves asking constituents to reach out to people connected to them. That’s peer-to-peer fundraising in a nutshell: your constituents reaching out to their networks on behalf of your cause.
The beauty of peer-to-peer fundraising is that the organization has access not only to its constituents, but also the constituents’ networks of family, friends, and coworkers. Access to these networks creates a limitless pool of potential new donors because the list of supporters isn’t limited only to the people directly connected to the organization. In this fundraising model, the audience is expanded exponentially. Peer-to-peer is not just about whom the organization knows – it is about whom the organization’s supporters know.